J.Guillem zags when others zig. We like the surprise of the new and take comfort in different. We celebrate inspiration, aspiration and the joy in perspiration. J.Guillem believes there is a special place we can all go to that is unique to each of us. A journey that begins each time you step off life’s treadmill and on to a bike. A place with just one signpost…
Make time. Find freedom
THE J.GUILLEM
STORY
Remember your emotions when you rode a bike for the first time? Without stabilisers or a grown-up's hand to steady the way? Your first steep hill: the deep satisfaction of getting up; the exhilaration hurtling back down? Do you still get a thrill stepping off life's treadmill and into your saddle? Do you look forward to taking in the sights and scents that pass you by; then, later, enjoy re-living those moments with friends? If you recognise these feelings, the chances are you see life as a gift to be grasped, enjoyed and shared. Not something that merely happens between birth and death. You already understand the inspiration behind the J.Guillem brand. Make time. Find freedom... Gone riding.
J.Guillem
Master Craftsman
The free dictionary online defines an artist as: ‘one, such as a painter, sculptor, or writer, who is able by virtue of imagination and talent or skill to create works of aesthetic value.’ By that definition, the bicycle frames designed by J.Guillem could easily be regarded as sculptures in Titanium.
From this
DAY FORWARD
Titanium: speak the word aloud; try saying it without feeling well, just that little more redoubtable. Derived from the mighty Titans of Greek mythology, it is a word that invokes trust and strength. And therefore an appropriate name for the incredible metal that is the only material with which J.Guillem will build bicycle frames. If you don’t know Titanium in the metal, you are in for a pleasant surprise. You may think it looks like other metals, which it does. From a distance. But up close it has a colour all of its own. In the same way black and white film is not truly monochromatic, Titanium is truly not silver. It has a gorgeous understated lustre with hints of bronze; more like a sepia tone than a daguerreotype.
Just Ti
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Wear It
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What People Think
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